Zappos and Amazon Headers
The user interfaces of online shopping sites are fascinating to consider, especially given how closely the elements are tied to revenue.
1. “Powered by Service” isn’t just something they say.
2. An interesting choice to display keyword examples.
3. More search terms. I wonder if this is the result of a usability test — maybe users did not think to search for “wide shoes.”
4. An interesting visual design choice to place the search button within the field.
5. One reason why Zappos is different and great. They’re letting you know right away.
6. Another reason why Zappos is different and great. (Though other sites are now doing this as well.)
7. I had an item in my shopping cart, yet the button did not change state. See Amazon’s header for a more useful button.
1. This area feels cluttered. “Recommendations” goes to the same page as “Jean’s Amazon.com.”
2. I was on a Mac — which does not have IE8 — when this promo appeared.
3. The shopping cart button indicates the number of items within the cart, thereby increasing utility.